Consumption Marketing, a division of The asterism* Group, understands
the concept of consistent, creative and conceptual corporate branding.
The way a company presents itself - each and every day - from
consistency of logo displays to online advertising to client newsletters
to timely public and media relations campaigns, branding a business is a
24-hour proposition.
Done effectively, a business will grow in
client loyalty, client recruitment and comprehensive awareness within an
established business community.
Executed poorly - or not at all
- and a business will flounder with its identity, resulting in a "low
energy" outcome of stagnant accounts, low client recruitment success and
zero recognition within the business community in which it operates.
CJ DiRoma,
President of Consumption Marketing, reports: "All too often, businesses
fail to realize their own marketing power and potential. They do not
issue press releases. They do not update social media and web content to
promote new services or company activities. They neglect creating
opportunities for customer appreciation and client recruitment. They do
not explore promotional marketing opportunities. They do not create a
logo that is a stunning representation of the philosophy, spirit and
services of their businesses. In short, they are not branding - building
a brand, creating an image, promoting company endeavors. They are
working tirelessly to make their business a success and to keep their
clients happy. Marketing, however, fades away. And, in turn, these
businesses fade away."
What can a business do to NOT fade away and EMBRACE the BRAND?
Consumption Marketing offers these tips:
*
Look at your company's logo. What does it say about your company? The
colors. The design. The theme. If your corporate logo is more reflective
of what your company was 10 years ago, perhaps it is time for a change,
a rebirth - a relaunch of your company, your services, your corporate
energy. A relaunch of a company logo can give the company a new sense of
inspiration - motivating team members and reminding clients that your
company is NOT one to sit still, but one to GROW, embrace change, get
creative, be innovative and ACHIEVE new goals.
* Look at your
company's website. (Really...do it!) Pretend you know nothing about your
business. No matter if you are the CEO or the webmaster, suspend
reality and pretend you are looking at your website with fresh eyes. The
eyes of a prospective client! What do YOU see? Do you see news? Do you
see company press releases that are NEW? Do you see a clear
representation of the company's services, mission, client testimonials,
resources available...do you see a BRAND? Jot down a few notes and share
with colleagues. What do you ALL see when you visit the website? Is
there social media promoted? Is your company active on Facebook? Is your
company active on Twitter? Does your company offer tips, expertise and
educational bullets to assist clients? If your website truly is NOT
working for your company, FIRE it! Or, at least, give it a chance to
learn a few new tricks!
"The way a business, regardless of size,
presents itself to its clients and prospective clients is so important -
critically important," DiRoma shares. "From the logo to the website to
the Facebook page and beyond, consistency in message, consistency in
branding and consistency in communications internally and externally
play a major role in creating and maintaining a well-branded company
that understands itself, as well as its employees - and clients."
For
more information on Consumption Marketing, visit The asterism* Group at
www.asterismgroup.com.
The asterism* Group is comprised of three
divisions: Station Avenue Productions, Consumption Marketing and Little
Flower Creative. The asterism* Group is a boutique collective of
professional services including event management, event coordination,
event planning, event branding, event entertainment coordination, public
and media relations, corporate marketing, business branding, graphic
design, business and home decor consultation and styling and creative
consultation for home and business.
Monday, November 26, 2012
WIN A NOOK! The asterism* Group is Giving Away a FREE Nook in December!
TOP 10 THINGS TO KNOW ABOUT THE ASTERISM* GROUP!
1. The asterism* Group is a professional services collective specializing in event coordination, event management, public and media relations, corporate marketing and branding.
2. The asterism* Group launched in 2011, spring-boarding from diversified services and talents offered by Station Avenue Productions, a leading entertainment coordination and management firm with more than 25 years experience in event entertainment and management.
3. Visitors to The asterism* Group online at www.asterismgroup.com will be able to view services, philosophy, press releases, recent activities, images and more. Visitors may also use www.asterismgroup.com to connect with The asterism* Group, Station Avenue Productions, Consumption Marketing and Little Flower Creative on Facebook and Twitter, as well as review unique blogs updated by all of the company's service divisions.
4. Station Avenue Productions, the lead division of The asterism* Group, produces events and coordinates entertainment opportunities for leading venues, non-profit organizations, corporate entities and community organizations throughout the United States, with a targeted focus on New Jersey, Pennsylvania, Delaware, New York, Maryland, Virginia, West Virginia and California.
5. During late 2011, Consumption Marketing and Little Flower Creative launched, connecting as sister divisions to the well-established entertainment industry veteran Station Avenue Productions and giving rise to The asterism* Group.
6. Consumption Marketing delivers expertise in all elements of effective business marketing and corporate promotion, from press releases to client testimonials, to robust marketing campaigns, social media campaigns and media awareness strategies.
7. Little Flower Creative is a haven for individuals and businesses seeking creative specialists to enhance their existing and future endeavors. Home decorating, business logo development, manuscript review and marketing to publishing firms - all services delivered by Little Flower Creative.
8. The asterism* Group is a unique complimentary group of companies that provide the services you need to bring your BUSINESS to life. In house talent buyers, promoters, event coordinators, producers, public and media relations experts, branding and marketing directors along with creative design services to enhance your home, business or latest project. We provide the creative infusion your projects thirst for - and we do it with style.
9. The asterism* Group are the people who pick out all the brown M&Ms! We are the PR Machine that ensures your message is reaching the right publications and media outlets. Marketing gurus that strategically build your brand. Designers that style your world to match a vision. The good guys in black staging and coordinating your event. We are The asterism* Group and we mean YOUR business!
10. Our event and production teams are the best in the business. We keep the entertainers happy. We keep you happy. Most important, we keep the event running smooth as silk no matter what happens. And believe us, stuff happens! Thankfully, we thrive in the spotlight of center stage chaos and, no matter what; we make sure our events are delivered with top-notch style. Center stage always, baby!
THE ASTERISM* GROUP
http://www.asterismgroup.com
The asterism* Group, headquartered in New Jersey, delivers exceptional professional services ranging from brand development to public and media relations to creative design and creative style consulting for events, corporations, associations and more.
The asterism* Group is proudly comprised of Station Avenue Productions, Consumption Marketing and Little Flower Creative.
For more information, visit The asterism* Group online at www.asterismgroup.com and connect with The asterism* Group on FACEBOOK, Twitter and LinkedIn! While visiting www.asterismgroup.com, check out blogs by Station Avenue Productions, Consumption Marketing and Little Flower Creative, as well as The asterism* Group's blog!
Full services offered by The asterism* Group include:
Station Avenue Productions
* Event Creation
* Event Management
* Talent Consulting
* Production
* Non-Profit & Corporate
Consumption Marketing
* Brand Development
* Public & Media Relations
* Marketing
* Social Media
* Promotions
Little Flower Creative
* Lifestyle Solutions
* Corporate Image
* Event Design
* Literary Consultancy
* Interior & Exterior Design
LIKE The asterism* Group on FACEBOOK!
LIKE Station Avenue Productions on FACEBOOK!
LIKE Consumption Marketing on FACEBOOK!
LIKE Little Flower Creative on FACEBOOK!
Top 10 Things To Know About The asterism* Group...Without Even Trying!
Did you know that Consumption Marketing is a proud division of The asterism* Group?
You know, for any business, it is not always easy to tell the world about everything you do - especially if you do dozens of services and employ professionals in varying, yet complimentary, fields. Maybe a Top 10 list featuring a quick look at expertise, services and creativity can best express a company's energy!
TOP 10 THINGS TO KNOW ABOUT THE ASTERISM* GROUP!
1. The asterism* Group is a professional services collective specializing in event coordination, event management, public and media relations, corporate marketing and branding.
2. The asterism* Group launched in 2011, spring-boarding from diversified services and talents offered by Station Avenue Productions, a leading entertainment coordination and management firm with more than 25 years experience in event entertainment and management.
3. Visitors to The asterism* Group online at www.asterismgroup.com will be able to view services, philosophy, press releases, recent activities, images and more. Visitors may also use www.asterismgroup.com to connect with The asterism* Group, Station Avenue Productions, Consumption Marketing and Little Flower Creative on Facebook and Twitter, as well as review unique blogs updated by all of the company's service divisions.
4. Station Avenue Productions, the lead division of The asterism* Group, produces events and coordinates entertainment opportunities for leading venues, non-profit organizations, corporate entities and community organizations throughout the United States, with a targeted focus on New Jersey, Pennsylvania, Delaware, New York, Maryland, Virginia, West Virginia and California.
5. During late 2011, Consumption Marketing and Little Flower Creative launched, connecting as sister divisions to the well-established entertainment industry veteran Station Avenue Productions and giving rise to The asterism* Group.
6. Consumption Marketing delivers expertise in all elements of effective business marketing and corporate promotion, from press releases to client testimonials, to robust marketing campaigns, social media campaigns and media awareness strategies.
7. Little Flower Creative is a haven for individuals and businesses seeking creative specialists to enhance their existing and future endeavors. Home decorating, business logo development, manuscript review and marketing to publishing firms - all services delivered by Little Flower Creative.
8. The asterism* Group is a unique complimentary group of companies that provide the services you need to bring your BUSINESS to life. In house talent buyers, promoters, event coordinators, producers, public and media relations experts, branding and marketing directors along with creative design services to enhance your home, business or latest project. We provide the creative infusion your projects thirst for - and we do it with style.
9. The asterism* Group are the people who pick out all the brown M&Ms! We are the PR Machine that ensures your message is reaching the right publications and media outlets. Marketing gurus that strategically build your brand. Designers that style your world to match a vision. The good guys in black staging and coordinating your event. We are The asterism* Group and we mean YOUR business!
10. Our event and production teams are the best in the business. We keep the entertainers happy. We keep you happy. Most important, we keep the event running smooth as silk no matter what happens. And believe us, stuff happens! Thankfully, we thrive in the spotlight of center stage chaos and, no matter what; we make sure our events are delivered with top-notch style. Center stage always, baby!
THE ASTERISM* GROUP
http://www.asterismgroup.com
The asterism* Group, headquartered in New Jersey, delivers exceptional professional services ranging from brand development to public and media relations to creative design and creative style consulting for events, corporations, associations and more.
The asterism* Group is proudly comprised of Station Avenue Productions, Consumption Marketing and Little Flower Creative.
For more information, visit The asterism* Group online at www.asterismgroup.com and connect with The asterism* Group on FACEBOOK, Twitter and LinkedIn! While visiting www.asterismgroup.com, check out blogs by Station Avenue Productions, Consumption Marketing and Little Flower Creative, as well as The asterism* Group's blog!
Full services offered by The asterism* Group include:
Station Avenue Productions
* Event Creation
* Event Management
* Talent Consulting
* Production
* Non-Profit & Corporate
Consumption Marketing
* Brand Development
* Public & Media Relations
* Marketing
* Social Media
* Promotions
Little Flower Creative
* Lifestyle Solutions
* Corporate Image
* Event Design
* Literary Consultancy
* Interior & Exterior Design
LIKE The asterism* Group on FACEBOOK!
LIKE Station Avenue Productions on FACEBOOK!
LIKE Consumption Marketing on FACEBOOK!
LIKE Little Flower Creative on FACEBOOK!
Consumption Marketing's Creative Marketing Campaigns Generate Visual Impact, Promote Awareness
Consumption Marketing, a division of The asterism* Group, is an exceptional resource for creating original marketing campaigns that attract community and sponsor support - just ask the Mummers Fancy Brigade Association.
Working with leading officials of the Mummers Fancy Brigade Association, Consumption Marketing created and launched the "Banners On Broad Street" campaign, a lively, visual impact marketing campaign that decorated the Fancy Brigade route during New Year's Day festivities in 2010.
The original concept - developed by Consumption Marketing - resulted in brilliantly designed, colorful banners that honored the traditional New Year's Day Parade, as well as the Fancy Brigade Association.
"When we approach a new creative campaign, we open all the doors," CJ DiRoma, President of The asterism* Group and creative consultant at Consumption Marketing, reports. "We pull together all elements - visual impact strategies, marketing outreach strategies, unique branding concepts - to create unique and memorable outreach campaigns that win sponsors, win clients, win opportunities and win recognition."
Consumption Marketing, a division of The asterism* Group, delivers expertise in all elements of effective business marketing and corporate promotion, from press releases to client testimonials, to robust marketing campaigns, social media campaigns and media awareness strategies. The asterism* Group is a professional services collective specializing in event coordination, event management, public and media relations, corporate marketing and branding.
THE ASTERISM* GROUP
The asterism* Group, headquartered in New Jersey, delivers exceptional professional services ranging from brand development to public and media relations to creative design and creative style consulting for events, corporations, associations and more. The asterism* Group is proudly comprised of Station Avenue Productions, Consumption Marketing and Little Flower Creative.
For more information, visit The asterism* Group online at www.asterismgroup.com
Full services offered by The asterism* Group include:
Station Avenue Productions
* Event Creation
* Event Management
* Talent Consulting
* Production
* Non-Profit & Corporate
Consumption Marketing
* Brand Development
* Public & Media Relations
* Marketing
* Social Media
* Promotions
Little Flower Creative
* Lifestyle Solutions
* Corporate Image
* Event Design
* Literary Consultancy
* Interior & Exterior Design
LIKE The asterism* Group on FACEBOOK!
LIKE Station Avenue Productions on FACEBOOK!
LIKE Consumption Marketing on FACEBOOK!
LIKE Little Flower Creative on FACEBOOK!
Consumption Marketing Delivers PR, Direct Marketing, Events To Healthcare Providers
Consumption Marketing, a division of The asterism* Group, provides
professional services in public relations, media relations, custom
marketing - including direct mail promotional campaigns, newsletters and
targeted invitations - to diverse providers in the healthcare market,
including hospitals, medical practices, pharmaceutical companies,
medical suppliers, long-term assisted care facilities, home health
providers, managed care organizations and wellness centers.
Consumption Marketing provides extensive public relations services, including press releases, internal and external communications campaigns, media relations, media buying, community outreach campaigns and social media success.
Marketing services - provided by Consumption Marketing's team of marketing, and graphic design professionals - enhance client/residential performance, as well as overall corporate and community awareness. Services include, but are not limited to, custom newsletters, direct mail campaigns, social media campaigns, website design services, photography and video services, creative community events and more.
"Effective programs in public relations, market research, direct mail, advertising, community outreach and targeted managed care sales boosting campaigns generate increases in everything from practice volume to new patient percentages to residential gains and positive community awareness," reports CJ DiRoma, President of The asterism* Group. "Healthcare public relations, media relations and targeted marketing, including graphic design services and creative event planning, are key factors in the success and viability of any healthcare facility in today's challenging economy."
Consumption Marketing offers key services for healthcare providers, including direct support for physicians enabling for opportunities to connect with health reporters and health writers, as well as general outreach in areas of online content, social media, creative open house or educational events and general press releases. For doctors, public and media relations can build patient percentages, as well as increase community and regional awareness and medical expertise.
Consumption Marketing offers a free consultative initial meeting to discuss, examine and determine the necessity and direction of public relations, media relations, social media, direct mail strategies, community outreach requirements and related promotional campaigns for healthcare providers and care communities. To learn how Consumption Marketing can support and enhance your existing public relations, media relations and marketing efforts, connect with Consumption Marketing at http://www.asterismgroup.com/
THE ASTERISM* GROUP
The asterism* Group, headquartered in New Jersey, delivers exceptional professional services ranging from brand development to public and media relations to creative design and creative style consulting for events, corporations, associations and more.
The asterism* Group is proudly comprised of Station Avenue Productions, Consumption Marketing and Little Flower Creative.
For more information, visit The asterism* Group online at www.asterismgroup.com and connect with The asterism* Group on FACEBOOK, Twitter and LinkedIn! While visiting www.asterismgroup.com, check out blogs by Station Avenue Productions, Consumption Marketing and Little Flower Creative, as well as The asterism* Group's blog!
Full services offered by The asterism* Group include:
Station Avenue Productions
* Event Creation
* Event Management
* Talent Consulting
* Production
* Non-Profit & Corporate
Consumption Marketing
* Brand Development
* Public & Media Relations
* Marketing
* Social Media
* Promotions
Little Flower Creative
* Lifestyle Solutions
* Corporate Image
* Event Design
* Literary Consultancy
* Interior & Exterior Design
http://www.asterismgroup.com
http://www.asterismgroup.com/
LIKE The asterism* Group on FACEBOOK!
LIKE Station Avenue Productions on FACEBOOK!
LIKE Consumption Marketing on FACEBOOK!
LIKE Little Flower Creative on FACEBOOK!
Consumption Marketing provides extensive public relations services, including press releases, internal and external communications campaigns, media relations, media buying, community outreach campaigns and social media success.
Marketing services - provided by Consumption Marketing's team of marketing, and graphic design professionals - enhance client/residential performance, as well as overall corporate and community awareness. Services include, but are not limited to, custom newsletters, direct mail campaigns, social media campaigns, website design services, photography and video services, creative community events and more.
"Effective programs in public relations, market research, direct mail, advertising, community outreach and targeted managed care sales boosting campaigns generate increases in everything from practice volume to new patient percentages to residential gains and positive community awareness," reports CJ DiRoma, President of The asterism* Group. "Healthcare public relations, media relations and targeted marketing, including graphic design services and creative event planning, are key factors in the success and viability of any healthcare facility in today's challenging economy."
Consumption Marketing offers key services for healthcare providers, including direct support for physicians enabling for opportunities to connect with health reporters and health writers, as well as general outreach in areas of online content, social media, creative open house or educational events and general press releases. For doctors, public and media relations can build patient percentages, as well as increase community and regional awareness and medical expertise.
Consumption Marketing offers a free consultative initial meeting to discuss, examine and determine the necessity and direction of public relations, media relations, social media, direct mail strategies, community outreach requirements and related promotional campaigns for healthcare providers and care communities. To learn how Consumption Marketing can support and enhance your existing public relations, media relations and marketing efforts, connect with Consumption Marketing at http://www.asterismgroup.com/
THE ASTERISM* GROUP
The asterism* Group, headquartered in New Jersey, delivers exceptional professional services ranging from brand development to public and media relations to creative design and creative style consulting for events, corporations, associations and more.
The asterism* Group is proudly comprised of Station Avenue Productions, Consumption Marketing and Little Flower Creative.
For more information, visit The asterism* Group online at www.asterismgroup.com and connect with The asterism* Group on FACEBOOK, Twitter and LinkedIn! While visiting www.asterismgroup.com, check out blogs by Station Avenue Productions, Consumption Marketing and Little Flower Creative, as well as The asterism* Group's blog!
Full services offered by The asterism* Group include:
Station Avenue Productions
* Event Creation
* Event Management
* Talent Consulting
* Production
* Non-Profit & Corporate
Consumption Marketing
* Brand Development
* Public & Media Relations
* Marketing
* Social Media
* Promotions
Little Flower Creative
* Lifestyle Solutions
* Corporate Image
* Event Design
* Literary Consultancy
* Interior & Exterior Design
http://www.asterismgroup.com
http://www.asterismgroup.com/
LIKE The asterism* Group on FACEBOOK!
LIKE Station Avenue Productions on FACEBOOK!
LIKE Consumption Marketing on FACEBOOK!
LIKE Little Flower Creative on FACEBOOK!
Thursday, June 7, 2012
Consumption Marketing Targets Business Branding, Creative Marketing
Consumption Marketing, a division of The asterism* Group, provides
exceptional services in business branding, public and media relations,
promotional marketing consultation, business communications and targeted
marketing outreach campaigns for B2B and consumer businesses.
Headquartered in Merchantville, New Jersey, minutes from Center City Philadelphia, Consumption Marketing delivers expertise in all elements of effective business marketing and corporate promotion, from press releases to client testimonials, to robust marketing campaigns, social media campaigns and media awareness strategies.
Clients of Consumption Marketing range from B2B organizations to consumer businesses of all sizes - all sharing the common goal of greater client retention and recruitment, combined with elevated public and media relations exposure, internal and external communications consistency and comprehensive marketing platforms to ensure success.
CJ DiRoma, President of Consumption Marketing, reports: "Businesses require effective and consistent marketing strategies and communications platform to best convey to existing clients, potential clients and their business communities as a whole the full array of services, expertise, activities and even community endeavors taking place each and every day within their organizations. A business without a plan for marketing is a business without a plan of action. A business without a plan of action is a business without a plan for growth. A business without a plan for growth is a business that will not be in business for very long."
Consumption Marketing offers consultation services and a comprehensive suite of executive services to deliver marketing success to businesses of all sizes and markets of target. Relying on the more than 20 years of professional expertise of its team members - creative designers, public relations specialists, media buying and media relations professionals, promotional marketing experts, communications strategists and cross-platform marketing pros - Consumption Marketing tailors marketing campaigns to best fit the unique requirements and goals of small- to mid-sized businesses operating in the B2B and consumer spaces today.
"Businesses work tirelessly to deliver customer service and support, as well as exceptional products and professional services - but so many businesses fall short when it comes to promoting all of their endeavors, all of their hard work and dedication,"
For more information on Consumption Marketing, visit The asterism* Group at www.asterismgroup.com. The asterism* Group is comprised of three divisions: Station Avenue Productions, Consumption Marketing and Little Flower Creative.
The asterism* Group is a boutique collective of professional services including event management, event coordination, event planning, event branding, event entertainment coordination, public and media relations, corporate marketing, business branding, graphic design, business and home decor consultation and styling and creative consultation for home and business.
The asterism* Group is located in Merchantville, New Jersey, and services clients throughout New Jersey, Pennsylvania, Delaware, New York, Maryland, Virginia, West Virginia, California and throughout the United States.
Headquartered in Merchantville, New Jersey, minutes from Center City Philadelphia, Consumption Marketing delivers expertise in all elements of effective business marketing and corporate promotion, from press releases to client testimonials, to robust marketing campaigns, social media campaigns and media awareness strategies.
Clients of Consumption Marketing range from B2B organizations to consumer businesses of all sizes - all sharing the common goal of greater client retention and recruitment, combined with elevated public and media relations exposure, internal and external communications consistency and comprehensive marketing platforms to ensure success.
CJ DiRoma, President of Consumption Marketing, reports: "Businesses require effective and consistent marketing strategies and communications platform to best convey to existing clients, potential clients and their business communities as a whole the full array of services, expertise, activities and even community endeavors taking place each and every day within their organizations. A business without a plan for marketing is a business without a plan of action. A business without a plan of action is a business without a plan for growth. A business without a plan for growth is a business that will not be in business for very long."
Consumption Marketing offers consultation services and a comprehensive suite of executive services to deliver marketing success to businesses of all sizes and markets of target. Relying on the more than 20 years of professional expertise of its team members - creative designers, public relations specialists, media buying and media relations professionals, promotional marketing experts, communications strategists and cross-platform marketing pros - Consumption Marketing tailors marketing campaigns to best fit the unique requirements and goals of small- to mid-sized businesses operating in the B2B and consumer spaces today.
"Businesses work tirelessly to deliver customer service and support, as well as exceptional products and professional services - but so many businesses fall short when it comes to promoting all of their endeavors, all of their hard work and dedication,"
For more information on Consumption Marketing, visit The asterism* Group at www.asterismgroup.com. The asterism* Group is comprised of three divisions: Station Avenue Productions, Consumption Marketing and Little Flower Creative.
The asterism* Group is a boutique collective of professional services including event management, event coordination, event planning, event branding, event entertainment coordination, public and media relations, corporate marketing, business branding, graphic design, business and home decor consultation and styling and creative consultation for home and business.
The asterism* Group is located in Merchantville, New Jersey, and services clients throughout New Jersey, Pennsylvania, Delaware, New York, Maryland, Virginia, West Virginia, California and throughout the United States.
Tuesday, June 5, 2012
Brand Your Business...Or Else!
Did you know that branding your business is a full-time job?
Consumption Marketing, a division of The asterism* Group, understands this concept of consistent, creative and conceptual corporate branding. The way a company presents itself - each and every day - from consistency of logo displays to online advertising to client newsletters to timely public and media relations campaigns, branding a business is a 24-hour proposition. Done effectively, a business will grow in client loyalty, client recruitment and comprehensive awareness within an established business community. Executed poorly - or not at all - and a business will flounder with its identity, resulting in a "low energy" outcome of stagnant accounts, low client recruitment success and zero recognition within the business community in which it operates.
Quite simply, branding a business matters - greatly.
CJ DiRoma, President of Consumption Marketing, explains. "All too often, businesses fail to realize their own marketing power and potential. They do not issue press releases. They do not update social media and web content to promote new services or company activities. They neglect creating opportunities for customer appreciation and client recruitment. They do not explore promotional marketing opportunities. They lack the common sense to create a logo that is a stunning representation of the philosophy, spirit and services of their businesses. In short, they are not branding - building a brand, creating an image, promoting company endeavors. And, in turn, these businesses fade away."
What can a business do to NOT fade away and EMBRACE the BRAND?
Consumption Marketing offers these tips:
* Look at your company's logo. What does it say about your company? The colors. The design. The theme. If your corporate logo is more reflective of what your company was 10 years ago, perhaps it is time for a change, a rebirth - a relaunch of your company, your services, your corporate energy. A relaunch of a company logo can give the company a new sense of inspiration - motivating team members and reminding clients that your company is NOT one to sit still, but one to GROW, embrace change, get creative, be innovative and ACHIEVE new goals.
* Look at your company's website. (Really...do it!) Pretend you know nothing about your business. No matter if you are the CEO or the webmaster, suspend reality and pretend you are looking at your website with fresh eyes. The eyes of a prospective client! What do YOU see? Do you see news? Do you see company press releases that are NEW? Do you see a clear representation of the company's services, mission, client testimonials, resources available...do you see a BRAND? Jot down a few notes and share with colleagues. What do you ALL see when you visit the website? Is there social media promoted? Is your company active on Facebook? Is your company active on Twitter? Does your company offer tips, expertise and educational bullets to assist clients? If your website truly is NOT working for your company, FIRE it! Or, at least, give it a chance to learn a few new tricks!
"The way a business, regardless of size, presents itself to its clients and prospective clients is so important - critically important," DiRoma shares. "From the logo to the website to the Facebook page and beyond, consistency in message, consistency in branding and consistency in communications internally and externally play a major role in creating and maintaining a well-branded company that understands itself, as well as its employees - and clients."
Consumption Marketing, a division of The asterism* Group, understands this concept of consistent, creative and conceptual corporate branding. The way a company presents itself - each and every day - from consistency of logo displays to online advertising to client newsletters to timely public and media relations campaigns, branding a business is a 24-hour proposition. Done effectively, a business will grow in client loyalty, client recruitment and comprehensive awareness within an established business community. Executed poorly - or not at all - and a business will flounder with its identity, resulting in a "low energy" outcome of stagnant accounts, low client recruitment success and zero recognition within the business community in which it operates.
Quite simply, branding a business matters - greatly.
CJ DiRoma, President of Consumption Marketing, explains. "All too often, businesses fail to realize their own marketing power and potential. They do not issue press releases. They do not update social media and web content to promote new services or company activities. They neglect creating opportunities for customer appreciation and client recruitment. They do not explore promotional marketing opportunities. They lack the common sense to create a logo that is a stunning representation of the philosophy, spirit and services of their businesses. In short, they are not branding - building a brand, creating an image, promoting company endeavors. And, in turn, these businesses fade away."
What can a business do to NOT fade away and EMBRACE the BRAND?
Consumption Marketing offers these tips:
* Look at your company's logo. What does it say about your company? The colors. The design. The theme. If your corporate logo is more reflective of what your company was 10 years ago, perhaps it is time for a change, a rebirth - a relaunch of your company, your services, your corporate energy. A relaunch of a company logo can give the company a new sense of inspiration - motivating team members and reminding clients that your company is NOT one to sit still, but one to GROW, embrace change, get creative, be innovative and ACHIEVE new goals.
* Look at your company's website. (Really...do it!) Pretend you know nothing about your business. No matter if you are the CEO or the webmaster, suspend reality and pretend you are looking at your website with fresh eyes. The eyes of a prospective client! What do YOU see? Do you see news? Do you see company press releases that are NEW? Do you see a clear representation of the company's services, mission, client testimonials, resources available...do you see a BRAND? Jot down a few notes and share with colleagues. What do you ALL see when you visit the website? Is there social media promoted? Is your company active on Facebook? Is your company active on Twitter? Does your company offer tips, expertise and educational bullets to assist clients? If your website truly is NOT working for your company, FIRE it! Or, at least, give it a chance to learn a few new tricks!
"The way a business, regardless of size, presents itself to its clients and prospective clients is so important - critically important," DiRoma shares. "From the logo to the website to the Facebook page and beyond, consistency in message, consistency in branding and consistency in communications internally and externally play a major role in creating and maintaining a well-branded company that understands itself, as well as its employees - and clients."
Philadelphia's Business Marketing Association Provides Resources & Expertise In B2B Marketing & Communications.
Begun in 1922 as the National Industrial Advertising Association, the
Business Marketing Association today represents a lifetime of expertise
in business-to-business marketing and communications. For more than 80
years, the BMA has been the pre-eminent service organization for
professionals in this vital industry. The Philadelphia BMA chapter is dedicated to improving professional
skills and networking for business-to-business professionals through
hosted educational events, panel discussions, expert guest speakers and
social and networking events. The chapter also includes ‘having fun’ in
its list of objectives! Explore BMA http://www.bmaphiladelphia.org/
Are You A Marketing Professional In Philadelphia? Do You Know PAMA?
The Philadelphia Chapter of the American Marketing Association (PAMA)
was established in December of 1931 by 27 marketing pioneers and was
one of the first 100 chapters now affiliated with the American Marketing
Association.
Over the past few years, PAMA and its members have played key roles in the functions of the national organizations and six of its members have served as president of the parent organization.
PAMA is committed to bringing members together with key thought leaders in various marketing disciplines and industries. Membership in PAMA has grown steadily over the years. From 130 members at the end of World War II, to over 700 members today, PAMA's roster includes student, emeritus and professional memberships - representing a diverse array of businesses, industries, government and professional organizations.
PAMA’s mission is to be THE professional association that area marketers look to as their place for marketing thought leadership, skills enhancement, best practices, and networking. PAMA strives to be that ONE invaluable resource for assuring their career growth, ongoing development and excellence.
Learn more about PAMA:
http://www.amaphilly.org/new/index.php
Over the past few years, PAMA and its members have played key roles in the functions of the national organizations and six of its members have served as president of the parent organization.
PAMA is committed to bringing members together with key thought leaders in various marketing disciplines and industries. Membership in PAMA has grown steadily over the years. From 130 members at the end of World War II, to over 700 members today, PAMA's roster includes student, emeritus and professional memberships - representing a diverse array of businesses, industries, government and professional organizations.
PAMA’s mission is to be THE professional association that area marketers look to as their place for marketing thought leadership, skills enhancement, best practices, and networking. PAMA strives to be that ONE invaluable resource for assuring their career growth, ongoing development and excellence.
Learn more about PAMA:
http://www.amaphilly.org/new/index.php
Entrepreneur Magazine: 100 Brilliant Companies 2012
Brilliance expresses itself in many ways, from the esoteric
tinkerings of a mad genius to the profit-heavy balance sheets that
illustrate the work of astute executives. Sometimes brilliance is merely
a deceptively simple, why-hasn't-anyone-thought-of-this-before solution
to a nagging problem.
The products and services represented by Entrepreneur Magazine's annual roundup of 100 Brilliant Companies are a little bit of all of these. It should come as no surprise that our list is heavy on digital technology, with apps, development platforms and gadgets related to mobile phones, social networking and health care, as well as some mind-blowing inventions that are just plain cool.
On the opposite end of the spectrum, Entrepreneur Magazine found much to admire in low-tech brilliance, most notably that with retro hipster appeal, as chronicled in Entrepreneur Magazine's new-this-year category Geek Chic. Throw in a bit of fun from food, shopping, music, art and travel, and you have Entrepreneur Magazine's list of the best ideas, the brightest innovations - and, yes, the wackiest notions dreamed up by businesses in the last year.
See Entrepreneur Magazine's 100 Brilliant Companies!
Go http://www.entrepreneur.com/100brilliantcompanies
The products and services represented by Entrepreneur Magazine's annual roundup of 100 Brilliant Companies are a little bit of all of these. It should come as no surprise that our list is heavy on digital technology, with apps, development platforms and gadgets related to mobile phones, social networking and health care, as well as some mind-blowing inventions that are just plain cool.
On the opposite end of the spectrum, Entrepreneur Magazine found much to admire in low-tech brilliance, most notably that with retro hipster appeal, as chronicled in Entrepreneur Magazine's new-this-year category Geek Chic. Throw in a bit of fun from food, shopping, music, art and travel, and you have Entrepreneur Magazine's list of the best ideas, the brightest innovations - and, yes, the wackiest notions dreamed up by businesses in the last year.
See Entrepreneur Magazine's 100 Brilliant Companies!
Go http://www.entrepreneur.com/100brilliantcompanies
Entrepreneur Magazine Online: 5 Broad Strokes Of Marketing
Alot of marketing theory confuses people because it’s more complicated than it has to be. While wondrous new technologies can help you in your mission of raising your profits, marketers don’t let those technologies blur that mission. Keeping it simple is a powerful competitive advantage when it comes to speed and profitability. The seller is happy when the buyer is happy. So make as many buyers
happy as you can. That requires quality and service, but that’s why
you’re here -- and it’s not complicated.
The entire process is made up of five broad strokes.Checkout Entrepreneur Magazine's expert tips and insights! Go http://www.entrepreneur.com/article/223512
Are You An Entrepreneur? Are You On Facebook? New Facebook Features Help Businesses Better Manage Their Pages! Checkout Entrepreneur Magazine's Latest!
Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier. If you manage a business or brand page on Facebook, you'll be happy to know there's a slew of new features that can help make your job easier. Here's a rundown:
Administrative roles: You can now assign administrative roles to the people who help manage your page. There are five different roles: manager, content creator, moderator, advertiser and insights analyst. To assign roles to your Facebook page's admins, login to your Facebook account, visit the Page you manage, click Edit Page above the Admin Panel, and click Admin Roles in the left column.
Scheduled posts: You can schedule your updates to post at a future date and time using the Facebook sharing tool (that's the box you use to create and post a Status Update). Until now, the only way to schedule a post in the future was through a third-party app. But now, simply by clicking the symbol resembling a clock in the bottom row of the sharing tool and selecting a time and date that you'd like it to go live, you can post a Status Update, photo or video up to six months in advance.
See Entrepreneur Magazine's latest blog on this topic:
http://www.entrepreneur.com/blog/223714
Administrative roles: You can now assign administrative roles to the people who help manage your page. There are five different roles: manager, content creator, moderator, advertiser and insights analyst. To assign roles to your Facebook page's admins, login to your Facebook account, visit the Page you manage, click Edit Page above the Admin Panel, and click Admin Roles in the left column.
Scheduled posts: You can schedule your updates to post at a future date and time using the Facebook sharing tool (that's the box you use to create and post a Status Update). Until now, the only way to schedule a post in the future was through a third-party app. But now, simply by clicking the symbol resembling a clock in the bottom row of the sharing tool and selecting a time and date that you'd like it to go live, you can post a Status Update, photo or video up to six months in advance.
See Entrepreneur Magazine's latest blog on this topic:
http://www.entrepreneur.com/blog/223714
What Is The American Marketing Association Foundation?
The American Marketing Association Foundation (AMAF) maximizes marketing for the betterment of society.
This is accomplished by:
- Investing in the growth and use of nonprofit and social marketing knowledge;
- Supporting appropriate community outreach efforts; and
- Acknowledging academic and practitioner marketing excellence.
The American Marketing Association Foundation
gives members of the marketing profession a way to make a difference
through the power of marketing by:
-
Investing in the Growth and Use of Nonprofit and Social Marketing Knowledge
Offering marketing capabilities, knowledge and resources, the AMAF helps make nonprofits more effective in their efforts to build awareness, impact and donor support. The AMAF is building a network of support services include referrals, dissemination of best practices, publications, education and training, peer exchanges, mentoring, as well as electronic tools and resources.
-
Supporting Appropriate Community Outreach Efforts
Awarding scholarships and grants to AMA chapters, marketing students, and educators from backgrounds and geographies that are currently underrepresented in the marketing profession.
-
Acknowledging Academic and Practitioner Marketing Excellence
Honoring and communicating the achievements of marketing leaders.
Uniquely
positioned within an industry that touches all others, the AMAF
identifies opportunities to leverage excellence in marketing to reach a
larger common good. Our work is funded by those who believe that solid
business practices and innovative marketing strategies have the power to
positively influence issues of importance, both nationally and
internationally.
Event Watch: 2012 Symposium for the Marketing of Higher Education
2012 Symposium for the Marketing of Higher Education
November 11-14, 2012 | Sheraton New Orleans, LA
November 11-14, 2012 | Sheraton New Orleans, LA
Registration Now Open!
Join Education
Marketers from all over the world to discuss cutting edge approaches,
new tools and technologies and the hottest trends on the forefront of
Higher Education Marketing.
Program Highlights:
-
Industry’s largest and most comprehensive event for Higher
Education Marketers -
Over 700 attendees in 2011!
-
More than 40 sessions covering a wide range of relevant topics including: marketing implementation and applications, social media, branding and marketing intelligence
-
Cutting edge content in social media, mobile and web strategies,
emphasis on developing and applying marketing intelligence, and recent case studies on successful brand strategies.
The American Marketing Association publishes a variety of magazines and journals directed to practitioners and academics. Considered leaders in their respective fields, these publications provide readers with leading edge ideas, strategic thinking and practical solutions to challenges facing marketers.
Marketing News
Marketing News, a monthly tabloid with four special issues a year, is the official publication of the American Marketing Association and is included with your AMA membership. Marketing News has a fresh take on all aspects of marketing, from advertising to sales, b-to-b to CPG, research to promotion. The magazine looks at the issues driving marketing, while also covering the industry’s basics and the core concepts around which winning programs are built.
AMA Magazines
If you're a decision maker, you know that making intelligent management decisions involves a lot more than tactics. You need reliable information on a range of marketing strategies that affect your business. Articles written by leading experts cover these important topics areas in Marketing Management, Marketing Research and Marketing Health Services.
AMA Journals
The American Marketing Association publishes four of the leading marketing journals in the field: Journal of Marketing, Journal of Marketing Research, Journal of International Marketing and the Journal of Public Policy & Marketing. Each is considered the premier publication in its respective specialty. These journals connect you with marketing’s most accomplished and forward-thinking professionals and academics.
AMA Newsletters
AMA produces a wide variety of professional e-mail newsletters to help you keep in touch with the latest developments in the marketing profession. The MarketingPower Personalized Newsletter includes the top news of the day while more specialized titles, including Marketing Matters, Marketing Thought Leaders, Marketing Researchers, and MarketingAcademics@AMA, give a more in-depth view of the
Directories
In print and online, the annual M Guide: The AMA’s Essential Marketing Directory is the go-to resource for marketing products, services and AMA members. The M Guide print directory features display ads, company descriptions and a list of AMA members. Articles about best practices in marketing and other relevant information make this an even more valuable resource for marketers—one referred to all year long.
In addition, there are special directories published during the year offer you the chance to tie your message to a special topic:
• Marketing Research Services
• Focus Group Facilities and Moderators
• Marketing Consultants and Consulting Services
• International Research Firms
• Interactive Marketing Services
• Multicultural Marketing Firms
• Customer Satisfaction Firms
• Direct Marketing Services
• Marketing Research Service Roll
• Net Research Serviceshttp://www.marketingpower.com/Pages/default.aspx
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