Consumption Marketing, a division of
The asterism* Group, understands
the concept of consistent, creative and conceptual corporate branding.
The way a company presents itself - each and every day - from
consistency of logo displays to online advertising to client newsletters
to timely public and media relations campaigns, branding a business is a
24-hour proposition.
Done effectively, a business will grow in
client loyalty, client recruitment and comprehensive awareness within an
established business community.
Executed poorly - or not at all
- and a business will flounder with its identity, resulting in a "low
energy" outcome of stagnant accounts, low client recruitment success and
zero recognition within the business community in which it operates.
CJ DiRoma,
President of Consumption Marketing, reports: "All too often, businesses
fail to realize their own marketing power and potential. They do not
issue press releases. They do not update social media and web content to
promote new services or company activities. They neglect creating
opportunities for customer appreciation and client recruitment. They do
not explore promotional marketing opportunities. They do not create a
logo that is a stunning representation of the philosophy, spirit and
services of their businesses. In short, they are not branding - building
a brand, creating an image, promoting company endeavors. They are
working tirelessly to make their business a success and to keep their
clients happy. Marketing, however, fades away. And, in turn, these
businesses fade away."
What can a business do to NOT fade away and EMBRACE the BRAND?Consumption Marketing offers these tips:*
Look at your company's logo. What does it say about your company? The
colors. The design. The theme. If your corporate logo is more reflective
of what your company was 10 years ago, perhaps it is time for a change,
a rebirth - a relaunch of your company, your services, your corporate
energy. A relaunch of a company logo can give the company a new sense of
inspiration - motivating team members and reminding clients that your
company is NOT one to sit still, but one to GROW, embrace change, get
creative, be innovative and ACHIEVE new goals.
* Look at your
company's website. (Really...do it!) Pretend you know nothing about your
business. No matter if you are the CEO or the webmaster, suspend
reality and pretend you are looking at your website with fresh eyes. The
eyes of a prospective client! What do YOU see? Do you see news? Do you
see company press releases that are NEW? Do you see a clear
representation of the company's services, mission, client testimonials,
resources available...do you see a BRAND? Jot down a few notes and share
with colleagues. What do you ALL see when you visit the website? Is
there social media promoted? Is your company active on Facebook? Is your
company active on Twitter? Does your company offer tips, expertise and
educational bullets to assist clients? If your website truly is NOT
working for your company, FIRE it! Or, at least, give it a chance to
learn a few new tricks!
"The way a business, regardless of size,
presents itself to its clients and prospective clients is so important -
critically important," DiRoma shares. "From the logo to the website to
the Facebook page and beyond, consistency in message, consistency in
branding and consistency in communications internally and externally
play a major role in creating and maintaining a well-branded company
that understands itself, as well as its employees - and clients."
For
more information on Consumption Marketing, visit The asterism* Group at
www.asterismgroup.com.
The asterism* Group is comprised of three
divisions: Station Avenue Productions, Consumption Marketing and Little
Flower Creative. The asterism* Group is a boutique collective of
professional services including event management, event coordination,
event planning, event branding, event entertainment coordination, public
and media relations, corporate marketing, business branding, graphic
design, business and home decor consultation and styling and creative
consultation for home and business.
How would you describe yourself, if you had one minute? I describe myself as a Visionista. (Visionista is defined in my book is “A woman who knows who she is, where she’s going, and guides her tribe of leading ladies to the top.) By the way, I’m a Maxxinista too. What is your philosophy for marketing and branding...yourself? My philosophy is you can’t build a million dollar brand with a $10 Vision. Start with your vision, create a brand that communicates your vision and “show up” as your brand. Then, market the crap out of it.
