Consumption Marketing Targets Business Branding, Creative Marketing

Consumption Marketing, a division of The asterism* Group, provides exceptional services in business branding, public and media relations, promotional marketing consultation, business communications and targeted marketing outreach campaigns for B2B and consumer businesses.

Headquartered in Merchantville, New Jersey, minutes from Center City Philadelphia, Consumption Marketing delivers expertise in all elements of effective business marketing and corporate promotion, from press releases to client testimonials, to robust marketing campaigns, social media campaigns and media awareness strategies.

Clients of Consumption Marketing range from B2B organizations to consumer businesses of all sizes - all sharing the common goal of greater client retention and recruitment, combined with elevated public and media relations exposure, internal and external communications consistency and comprehensive marketing platforms to ensure success.

CJ DiRoma, President of Consumption Marketing, reports: "Businesses require effective and consistent marketing strategies and communications platform to best convey to existing clients, potential clients and their business communities as a whole the full array of services, expertise, activities and even community endeavors taking place each and every day within their organizations. A business without a plan for marketing is a business without a plan of action. A business without a plan of action is a business without a plan for growth. A business without a plan for growth is a business that will not be in business for very long."

Consumption Marketing offers consultation services and a comprehensive suite of executive services to deliver marketing success to businesses of all sizes and markets of target. Relying on the more than 20 years of professional expertise of its team members - creative designers, public relations specialists, media buying and media relations professionals, promotional marketing experts, communications strategists and cross-platform marketing pros - Consumption Marketing tailors marketing campaigns to best fit the unique requirements and goals of small- to mid-sized businesses operating in the B2B and consumer spaces today.

"Businesses work tirelessly to deliver customer service and support, as well as exceptional products and professional services - but so many businesses fall short when it comes to promoting all of their endeavors, all of their hard work and dedication," DiRoma states. "That is were Consumption Marketing comes in - we remind businesses how important they are and how successful they are and where that success can carry them in the very near future if only they would harness the power of effective business branding and corporate marketing."

For more information on Consumption Marketing, visit The asterism* Group at www.asterismgroup.com. The asterism* Group is comprised of three divisions: Station Avenue Productions, Consumption Marketing and Little Flower Creative.

The asterism* Group is a boutique collective of professional services including event management, event coordination, event planning, event branding, event entertainment coordination, public and media relations, corporate marketing, business branding, graphic design, business and home decor consultation and styling and creative consultation for home and business.

The asterism* Group is located in Merchantville, New Jersey, and services clients throughout New Jersey, Pennsylvania, Delaware, New York, Maryland, Virginia, West Virginia, California and throughout the United States.

Brand Your Business...Or Else!

Did you know that branding your business is a full-time job?

Consumption Marketing, a division of The asterism* Group, understands this concept of consistent, creative and conceptual corporate branding. The way a company presents itself - each and every day - from consistency of logo displays to online advertising to client newsletters to timely public and media relations campaigns, branding a business is a 24-hour proposition. Done effectively, a business will grow in client loyalty, client recruitment and comprehensive awareness within an established business community. Executed poorly - or not at all - and a business will flounder with its identity, resulting in a "low energy" outcome of stagnant accounts, low client recruitment success and zero recognition within the business community in which it operates.

Quite simply, branding a business matters - greatly.

CJ DiRoma, President of Consumption Marketing, explains. "All too often, businesses fail to realize their own marketing power and potential. They do not issue press releases. They do not update social media and web content to promote new services or company activities. They neglect creating opportunities for customer appreciation and client recruitment. They do not explore promotional marketing opportunities. They lack the common sense to create a logo that is a stunning representation of the philosophy, spirit and services of their businesses. In short, they are not branding - building a brand, creating an image, promoting company endeavors. And, in turn, these businesses fade away."

What can a business do to NOT fade away and EMBRACE the BRAND?

Consumption Marketing offers these tips:

* Look at your company's logo. What does it say about your company? The colors. The design. The theme. If your corporate logo is more reflective of what your company was 10 years ago, perhaps it is time for a change, a rebirth - a relaunch of your company, your services, your corporate energy. A relaunch of a company logo can give the company a new sense of inspiration - motivating team members and reminding clients that your company is NOT one to sit still, but one to GROW, embrace change, get creative, be innovative and ACHIEVE new goals.

* Look at your company's website. (Really...do it!) Pretend you know nothing about your business. No matter if you are the CEO or the webmaster, suspend reality and pretend you are looking at your website with fresh eyes. The eyes of a prospective client! What do YOU see? Do you see news? Do you see company press releases that are NEW? Do you see a clear representation of the company's services, mission, client testimonials, resources available...do you see a BRAND? Jot down a few notes and share with colleagues. What do you ALL see when you visit the website? Is there social media promoted? Is your company active on Facebook? Is your company active on Twitter? Does your company offer tips, expertise and educational bullets to assist clients? If your website truly is NOT working for your company, FIRE it! Or, at least, give it a chance to learn a few new tricks!

"The way a business, regardless of size, presents itself to its clients and prospective clients is so important - critically important," DiRoma shares. "From the logo to the website to the Facebook page and beyond, consistency in message, consistency in branding and consistency in communications internally and externally play a major role in creating and maintaining a well-branded company that understands itself, as well as its employees - and clients."

Philadelphia's Business Marketing Association Provides Resources & Expertise In B2B Marketing & Communications.

Begun in 1922 as the National Industrial Advertising Association, the Business Marketing Association today represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, the BMA has been the pre-eminent service organization for professionals in this vital industry. The Philadelphia BMA chapter is dedicated to improving professional skills and networking for business-to-business professionals through hosted educational events, panel discussions, expert guest speakers and social and networking events. The chapter also includes ‘having fun’ in its list of objectives! Explore BMA http://www.bmaphiladelphia.org/

Are You A Marketing Professional In Philadelphia? Do You Know PAMA?

The Philadelphia Chapter of the American Marketing Association (PAMA) was established in December of 1931 by 27 marketing pioneers and was one of the first 100 chapters now affiliated with the American Marketing Association. 

Over the past few years, PAMA and its members have played key roles in the functions of the national organizations and six of its members have served as president of the parent organization.

PAMA is committed to bringing members together with key thought leaders in various marketing disciplines and industries. Membership in PAMA has grown steadily over the years. From 130 members at the end of World War II, to over 700 members today, PAMA's roster includes student, emeritus and professional memberships - representing a diverse array of businesses, industries, government and professional organizations. 

PAMA’s mission is to be THE professional association that area marketers look to as their place for marketing thought leadership, skills enhancement, best practices, and networking. PAMA strives to be that ONE invaluable resource for assuring their career growth, ongoing development and excellence.

Learn more about PAMA:

http://www.amaphilly.org/new/index.php 

Entrepreneur Magazine: 100 Brilliant Companies 2012

Brilliance expresses itself in many ways, from the esoteric tinkerings of a mad genius to the profit-heavy balance sheets that illustrate the work of astute executives. Sometimes brilliance is merely a deceptively simple, why-hasn't-anyone-thought-of-this-before solution to a nagging problem.

The products and services represented by Entrepreneur Magazine's annual roundup of 100 Brilliant Companies are a little bit of all of these. It should come as no surprise that our list is heavy on digital technology, with apps, development platforms and gadgets related to mobile phones, social networking and health care, as well as some mind-blowing inventions that are just plain cool.

On the opposite end of the spectrum, Entrepreneur Magazine found much to admire in low-tech brilliance, most notably that with retro hipster appeal, as chronicled in Entrepreneur Magazine's new-this-year category Geek Chic. Throw in a bit of fun from food, shopping, music, art and travel, and you have Entrepreneur Magazine's list of the best ideas, the brightest innovations - and, yes, the wackiest notions dreamed up by businesses in the last year.

See Entrepreneur Magazine's 100 Brilliant Companies!

Go http://www.entrepreneur.com/100brilliantcompanies

Entrepreneur Magazine Online: 5 Broad Strokes Of Marketing

Alot of marketing theory confuses people because it’s more complicated than it has to be. While wondrous new technologies can help you in your mission of raising your profits, marketers don’t let those technologies blur that mission. Keeping it simple is a powerful competitive advantage when it comes to speed and profitability. The seller is happy when the buyer is happy. So make as many buyers happy as you can. That requires quality and service, but that’s why you’re here -- and it’s not complicated. The entire process is made up of five broad strokes.Checkout Entrepreneur Magazine's expert tips and insights! Go http://www.entrepreneur.com/article/223512

Are You An Entrepreneur? Are You On Facebook? New Facebook Features Help Businesses Better Manage Their Pages! Checkout Entrepreneur Magazine's Latest!

Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier. If you manage a business or brand page on Facebook, you'll be happy to know there's a slew of new features that can help make your job easier. Here's a rundown:

Administrative roles: You can now assign administrative roles to the people who help manage your page. There are five different roles: manager, content creator, moderator, advertiser and insights analyst. To assign roles to your Facebook page's admins, login to your Facebook account, visit the Page you manage, click Edit Page above the Admin Panel, and click Admin Roles in the left column.

Scheduled posts: You can schedule your updates to post at a future date and time using the Facebook sharing tool (that's the box you use to create and post a Status Update). Until now, the only way to schedule a post in the future was through a third-party app. But now, simply by clicking the symbol resembling a clock in the bottom row of the sharing tool and selecting a time and date that you'd like it to go live, you can post a Status Update, photo or video up to six months in advance.

See Entrepreneur Magazine's latest blog on this topic:

http://www.entrepreneur.com/blog/223714

What Is The American Marketing Association Foundation?

The American Marketing Association Foundation (AMAF) maximizes marketing for the betterment of society. 

This is accomplished by:

• Investing in the growth and use of nonprofit and social marketing knowledge;
• Supporting appropriate community outreach efforts; and
• Acknowledging academic and practitioner marketing excellence.

We work in partnerships and other strategic collaborations with the AMA, AMA chapters, marketing practitioners and academics, and scores of voluntary and community organizations.

The American Marketing Association Foundation gives members of the marketing profession a way to make a difference through the power of marketing by:

• Investing in the Growth and Use of Nonprofit and Social Marketing Knowledge
  Offering marketing capabilities, knowledge and resources, the AMAF helps make nonprofits more effective in their efforts to build awareness, impact and donor support. The AMAF is building a network of support services include referrals, dissemination of best practices, publications, education and training, peer exchanges, mentoring, as well as electronic tools and resources.
  
  
• Supporting Appropriate Community Outreach Efforts
  Awarding scholarships and grants to AMA chapters, marketing students, and educators from backgrounds and geographies that are currently underrepresented in the marketing profession.
  
  
• Acknowledging Academic and Practitioner Marketing Excellence
  Honoring and communicating the achievements of marketing leaders.

Uniquely positioned within an industry that touches all others, the AMAF identifies opportunities to leverage excellence in marketing to reach a larger common good. Our work is funded by those who believe that solid business practices and innovative marketing strategies have the power to positively influence issues of importance, both nationally and internationally.

http://themarketingfoundation.org/?source=footer 

Event Watch: 2012 Symposium for the Marketing of Higher Education

2012 Symposium for the Marketing of Higher Education
November 11-14, 2012 | Sheraton New Orleans, LA

Registration Now Open! 

 Join Education Marketers from all over the world to discuss cutting edge approaches, new tools and technologies and the hottest trends on the forefront of Higher Education Marketing.

Program Highlights:

• Industry’s largest and most comprehensive event for Higher
  Education Marketers
• Over 700 attendees in 2011!
• More than 40 sessions covering a wide range of relevant topics including: marketing implementation and applications, social media, branding and marketing intelligence
• Cutting edge content in social media, mobile and web strategies,
  emphasis on developing and applying marketing intelligence, and recent case studies on successful brand strategies.
   
  http://www.marketingpower.com/Pages/default.aspx 

The American Marketing Association publishes a variety of magazines and journals directed to practitioners and academics. Considered leaders in their respective fields, these publications provide readers with leading edge ideas, strategic thinking and practical solutions to challenges facing marketers.

Marketing News

Marketing News, a monthly tabloid with four special issues a year, is the official publication of the American Marketing Association and is included with your AMA membership. Marketing News has a fresh take on all aspects of marketing, from advertising to sales, b-to-b to CPG, research to promotion. The magazine looks at the issues driving marketing, while also covering the industry’s basics and the core concepts around which winning programs are built.

AMA Magazines

If you're a decision maker, you know that making intelligent management decisions involves a lot more than tactics. You need reliable information on a range of marketing strategies that affect your business. Articles written by leading experts cover these important topics areas in Marketing Management, Marketing Research and Marketing Health Services.

AMA Journals

The American Marketing Association publishes four of the leading marketing journals in the field: Journal of Marketing, Journal of Marketing Research, Journal of International Marketing and the Journal of Public Policy & Marketing. Each is considered the premier publication in its respective specialty. These journals connect you with marketing’s most accomplished and forward-thinking professionals and academics.

AMA Newsletters

AMA produces a wide variety of professional e-mail newsletters to help you keep in touch with the latest developments in the marketing profession. The MarketingPower Personalized Newsletter includes the top news of the day while more specialized titles, including Marketing Matters, Marketing Thought Leaders, Marketing Researchers, and MarketingAcademics@AMA, give a more in-depth view of the

Directories

In print and online, the annual M Guide: The AMA’s Essential Marketing Directory is the go-to resource for marketing products, services and AMA members. The M Guide print directory features display ads, company descriptions and a list of AMA members. Articles about best practices in marketing and other relevant information make this an even more valuable resource for marketers—one referred to all year long.

In addition, there are special directories published during the year offer you the chance to tie your message to a special topic:

• Marketing Research Services

• Focus Group Facilities and Moderators

• Marketing Consultants and Consulting Services

• International Research Firms

• Interactive Marketing Services

• Multicultural Marketing Firms

• Customer Satisfaction Firms

• Direct Marketing Services

• Marketing Research Service Roll

• Net Research Serviceshttp://www.marketingpower.com/Pages/default.aspx

Visit B2B Magazine!

http://www.btobonline.com/

BtoB, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing.