The American Marketing Association Foundation (AMAF) maximizes marketing for the betterment of society.
This is accomplished by:
- Investing in the growth and use of nonprofit and social marketing knowledge;
- Supporting appropriate community outreach efforts; and
- Acknowledging academic and practitioner marketing excellence.
The American Marketing Association Foundation
gives members of the marketing profession a way to make a difference
through the power of marketing by:
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Investing in the Growth and Use of Nonprofit and Social Marketing Knowledge
Offering marketing capabilities, knowledge and resources, the AMAF helps make nonprofits more effective in their efforts to build awareness, impact and donor support. The AMAF is building a network of support services include referrals, dissemination of best practices, publications, education and training, peer exchanges, mentoring, as well as electronic tools and resources.
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Supporting Appropriate Community Outreach Efforts
Awarding scholarships and grants to AMA chapters, marketing students, and educators from backgrounds and geographies that are currently underrepresented in the marketing profession.
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Acknowledging Academic and Practitioner Marketing Excellence
Honoring and communicating the achievements of marketing leaders.
Uniquely
positioned within an industry that touches all others, the AMAF
identifies opportunities to leverage excellence in marketing to reach a
larger common good. Our work is funded by those who believe that solid
business practices and innovative marketing strategies have the power to
positively influence issues of importance, both nationally and
internationally.
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